As we charge ever forward into the world of tomorrow, there are always new pathways to forge.
Sometimes, those paths are taken alone: pushing tire- lessly into the unknown, innovating for the future. But sometimes, those paths converge, uniting like-minded forces en route to the road ahead.
Today, two innovators don’t just cross paths – they create a new one. Turbocharging workwear for tomorrow, the AW23 Cat Footwear x both collaboration marks a meeting of minds and methods.
Based in Paris, both is a frontrunner in the city’s progressive fashion scene, exploring the endless possi- bilities of one material: rubber. Finding commonality with Cat Footwear’s mission to break new ground on site and on the streets, a hybrid boot is created. The Gao Pioneer blends time-honored workwear traditionality with the treads of tomorrow.
This hybrid boot, powered by innovations from Cat
the brand, this is a boldly oversized, cleated outsole that is as practical as it is bold, blurring the line between workwear and fashion.
In its Honey colourway, the marble sole plays with warm earthy tones, with its neon branded highlights standing in future-facing contrast.
In its Black colourway, the marble sole moves between black, white, and gray, allowing its neon branded highlights to stand out.
Footwear and both, Colorado upper but armour-like no-sew ware. An overbuilt workwear heritage.
combines Cat’s classic workwear amps up the futuristic feel with an cage application and robust hard- rubber toe cap amplifies the Cat
The upper sits across both’s own icon – its Gao sole, in an original marbled effect. Completely unique to
The Cat Footwear x Both collection launches on November 2 2023 at www.catfootwear.com. Campaign and Product imagery available here
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For more information on the Cat Footwear x Both collection, please visit www.catfootwear.com and follow Cat Footwear on Instagram @catfootwear for live updates.
ABOUT CAT FOOTWEAR Cat Footwear, the official footwear licensee of Caterpillar, is committed to extending the Cat brand to consumers around the world. Since 1994, Cat Footwear has been igniting consumer’s passion for the Cat brand. What began as a small collection of work boots has grown into a global offering of work boots and lifestyle shoes that empowers consumers to break new ground. Cat Footwear is trusted globally by consumers for providing shoes that are as rugged, durable and as unapologetic as Cat earthmovers.
ABOUT WOLVERINE WORLDWIDE With a commitment to service and product excellence, Wolverine Worldwide is one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company’s portfolio of highly recognized brands includes: Bates®, Chaco®, Hush Puppies®, HYTEST®, Keds®, Merrell®, Saucony®, Soft Style®, Sperry Top-Sider®, Stride Rite® and Wolverine®. The Company also is the exclusive footwear licensee of the well-known brands Cat®, and Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in 190 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com
ABOUT BOTH both is a Parisian-based independent footwear brand exploring the endless possibilities of one material: rubber. Since launch in 2016, both has crafted a path for new and independent footwear label, championing both innovative shoe design and a unique globalized branding and artistic approach. both combines a hybrid yet minimal silhouette in its design, re-creating and rethinking basic shoe models while using a one-of-a-kind rubber technique, incorporating quality leather and other experimental materials in a carefully thought-out manufacturing process.
With a strong faith in crafting unique, innovative, and durable design footwear for new humans around the world, both has embarked on a journey to rethink shoes, creativity and reiterate a new generation’s style and identity.