INGRID+ISABEL LAUNCHES FIRST SKINCARE LINE

Maternity Brand Releases Two Skincare Solutions for Pregnancy and Postpartum

Ingrid+Isabel® is proud to announce the launch of its first-ever skincare line: two mom-and-babe-safe products designed to prepare and care for mom’s belly and nipples during pregnancy, nursing, and beyond – tackling skin stretch, belly itch, cracked nips, and more.

Ingrid+Isabel’s origins have always been about simple yet effective solutions during and after pregnancy, from the Bellaband to apparel and accessories that solve and style Mom. The Brand takes their practice to the next level – Ingrid & Isabel spent the past two years researching and developing the two most important skincare products mom needs by working with natural ingredient experts to create uncomplicated and effective solutions. Featuring organic extra virgin olive oil, lavender flower, beeswax, and more, these products are Leaping Bunny Certified and do not contain any harsh or irritating ingredients like parabens, gluten, or soy.

With the belief that less is more, Ingrid+Isabel created two, highly versatile products for this new line using cleaner and fewer ingredients than competitors. The Oil, a nourishing, plant-infused belly oil featuring only 7 ingredients, takes just a few drops to tackle dryness, tightness, and help prevent stretch marks as the belly grows. The Balm, a plant-powered, 100% organic nipple balm, calms irritated dry skin with just 5 ingredients – it’s perfect for cracked nips, chapped lips, and more. Both products are not only pregnancy and nursing safe, but they also benefit anyone with chapped skin, dry elbows, and everyday stretch marks.

“Ingrid+Isabel is the original destination where moms can go to find what they need and trust it’s the best,” said Ingrid Carney, Founder and CEO. “Everything we design ourselves or source for mom must pass for quality and purpose – so when it came to skincare, we were searching for products that were naturally safe and effective. Instead, we found skincare claiming to be “natural” but loaded with harsh ingredients we’d never recommend for moms. We worked two years on our own premium skincare line to offer her targeted solutions for unique skin concerns, using only the best ingredients from nature.”

To learn more about Ingrid+Isabel and the new skincare line, please visit https://www.ingridandisabel.com/

About Ingrid+Isabel

Founder Ingrid Carney spent years in advertising, but it was her own personal experience with pregnancy that inspired her greatest business success. Struggling with what to wear, she thought of a simple problem-solver to keep her pre-pregnancy pants up soon after her belly popped. Twenty-one patents later, Ingrid’s widely popular invention, the Bellaband®, evolved into Ingrid+Isabel, which now makes up the largest maternity retail group in the US. Their elevated basics and grow-with-you essentials can be found at major retailers including Madewell, Nordstrom, Amazon, Bloomingdale’s, Shopbop, and more. In 2017, the brand launched its sister line, Isabel® by Ingrid+Isabel, which is available in 1,700 Target stores nationwide. Ingrid+Isabel is a legacy brand that lives to support the moms of today. They invented the belly band 20 years ago, and now they’re reinventing what it means to learn, shop, and discover maternity to support women at every stage.

For more information, visit Ingrid + Isabel.