KEF, renowned British manufacturer of luxury audio products, has announced the appointment of Michel Plante to the KEF Canada team with the title of “Brand Ambassador”. In this new role, Michel will support KEF’s valued retailers by strengthening their knowledge and understanding of the KEF product suite as well as strengthen their skill of selling luxury audio products. His sophisticated customer service approach is a welcomed asset to the KEF brand in Canada.
Asked about the opportunity to join the KEF family, Michel said, “To be back on the road as an evangelist for the KEF brand and our industry is exciting. Having the chance to share my experience over the last 35 years will benefit those who want to improve their situation. KEF’s product offerings reach a vast audience and represent unlimited opportunities to appeal to audio enthusiasts.”
Mr. Plante holds a high level of integrity within the audio industry, as most recently he has been part of the development and expansion of the Montreal and Toronto Audiofest events. His executive skills from SF Marketing and Plurison, coupled with his 22 years’ experience in retail and outside sales will be key contributions to his continued success.
“KEF is one of the top marketing leaders in our industry which allows us to influence future trends in the market,” says Plante. “Teaming up with one of my mentors, Ian Brown, is an incredible opportunity; together with the support of our president, Alec Chanin, we will be able to support the development of our customer’s business effectively.”
Vice President of Sales and Marketing for KEF Canada, Ian Brown, commented, “We are so excited about Michel Plante joining our KEF team. Michel is a true professional full of knowledge, passion and integrity. This addition is a perfect win-win for KEF, our dealer partners and their staff. I am thrilled to work with Michel again.”
ABOUT KEF
Celebrating 60 years this year, KEF has firmly established itself at the forefront of audio excellence. From the early adoption of synthetic materials to the pioneering Reference Series that now determines industry standard, a foundation of technological innovation, design, and craftsmanship has led the brand to produce bar-setting products in speaker design.
Founded in 1961 by BBC engineer Raymond Cooke, KEF is named after its original site, Kent Engineering and Foundry, and continues to manufacture and develop its signature pieces in Maidstone, Kent, UK.
Committed to bringing a superior listening experience to audiophiles, the brand’s revolutionary collection of speakers and subwoofers has evolved to include wireless speakers, portable speakers, and headphones – allowing KEF to bring high-fidelity sound to more people in their homes and on the move.