PEUGEOT FRERES INDUSTRIE is partnering with DELSEY PARIS to launch a new premium brand of luggage, trunks and backpacks in Spring 2023.
PEUGEOT FRERES INDUSTRIE’s mission is the development of the Peugeot brand across different categories of household and family products. This new universe will fully reflect the features that define the Peugeot brand’s DNA, by combining elegance, ingenuity, sustainability and modernity to make everyday life easier and embody a new, distinctively French, approach to travel.
To give shape to its new universe, PEUGEOT FRERES INDUSTRIE has found the ideal partner in DELSEY PARIS, long synonymous with creativity and bold innovation. For DELSEY PARIS, the project has provided the opportunity to pursue its own goal of developing a specific offer to the premium luggage market.
“This project is a key part of our development strategy for the Peugeot brand. To bring ingenious luggage by Peugeot to life, DELSEY PARIS is the ideal partner, known for bold ideas and meticulous attention to detail, with strong roots in France,” said Christian Peugeot, Chairman of PEUGEOT FRERES INDUSTRIE. “We have thoroughly enjoyed working with the DELSEY PARIS teams to set this new Peugeot Voyages adventure in motion.”
“The development of products for the premium market is a major focus of our strategy, alongside the expansion of our own brand, DELSEY PARIS, in more accessible markets. We are pleased and proud to be partnering in this space with a prestigious and entrepreneurial French brand established more than 200 years ago,” said Davide Traxler, CEO of DELSEY PARIS. “Backed by its strong values and its unique identity, we firmly believe that the Peugeot brand will carve out a coveted position in the premium luggage segment.”
Unique luggage faithful to Peugeot’s spirit of ingenuity
The teams at DELSEY PARIS and PEUGEOT FRERES INDUSTRIE have worked together to design a comprehensive and original range – Peugeot Voyages – of four-wheeled trunks, carry-on luggage, travel bags, business backpacks, and bags in a new vertical format that can be worn as backpacks or carried by hand.
The Peugeot Voyages luggage features exclusive innovations including a polycarbonate shell with an aluminum frame for lightweight and durable trunks, antibacterial lined interiors made entirely of recycled materials, and devices to protect electronic data.
Premium positioning of the Peugeot Voyages universe
The new collection offers a palette of contemporary colors and each product features the signature, commanding Lion head. Peugeot Voyages will be available at branded in-store Peugeot corners within select retailers (department stores, premium luggage stores) across five continents, as well as online, beginning in Spring 2023.
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About PEUGEOT FRERES INDUSTRIE
PEUGEOT FRERES INDUSTRIE is a wholly owned subsidiary of Établissements Peugeot Frères, the Peugeot family holding company. Through its own subsidiaries, shareholdings in other companies, licenses and projects, PEUGEOT FRERES INDUSTRIE’s mission is to expand the Peugeot brand outside the automotive sector and develop other brands that share the same spirit of ingenuity in making everyday life easier.
About DELSEY PARIS
DELSEY PARIS designs and develops luggage and backpacks that bring its five values – freedom, confidence, authenticity, esthetics and innovation – to all those who choose them, all around the world. Founded in 1946, DELSEY PARIS markets its collections online and in more than 6,000 stores across 110 countries. It ranks number three in the global luggage market and continues to strengthen its presence in the backpack and micro mobility market.